南通职业大学学报2025，Vol.39Issue(3)：34-38,5.DOI:10.3969/j.issn.1008-5327.2025.03.007
数字乡村视域下高职"新商科"建设的实践
Practice on the Construction of"New Business"in Higher Vocational Education from the Perspective of Digital Countryside
摘要
Abstract
With the systematic and in-depth development of China's digital countryside construction,the full-chain digital operation of industries and the restructuring of county-level commercial systems have put forward new requirements for business talents.In this context,the cultivation of"New Business"talents in higher vocational colleges urgently needs to establish a new coordinate for interdisciplinary talent cultivation,construct a new path for industry-education integration implementation,and consolidate a new foundation for faculty support,so as to realize the systematic leap of training objectives,knowledge systems,teaching models,service orientations,and theoretical foundations.Jiangsu Vocational College of Commerce has explored a"Digital Supply and Marketing 1234 Empowerment System",which is based on one space as the foundation,guided by two think tanks,driven by three centers,and improved through four special projects.This system can effectively align with the digital countryside strategy,alleviate the structural contradiction between talent supply and demand,break through the collaborative barriers of industry-education integration,address the dual constraints of policies and markets,and resolve the cultural resistance to cognitive transformation,providing a practical framework for the construction of"New Business"in similar colleges.关键词
数字乡村/高等职业院校/新商科/数字供销Key words
digital countryside/higher vocational colleges/new business/digital supply and marketing分类
教育学引用本文复制引用
袁娇娇,刘仲吉..数字乡村视域下高职"新商科"建设的实践[J].南通职业大学学报,2025,39(3):34-38,5.基金项目
2023年度南通市社科热点课题(RB23-90) （RB23-90）
