染整技术2025，Vol.47Issue(10)：125-127,3.
跨境电商平台上色彩设计的流行趋势与品牌建设
Popular trend of color design on cross-border E-commerce platforms and brand building
张梦婕1
作者信息
- 1. 海南科技职业大学设计学院,海南 海口 570100
- 折叠
摘要
Abstract
Against the backdrop of the deep integration of the global digital economy and the upgrading of consumption,the visual design of cross-border E-commerce platforms has become a key factor influencing consumers'perception and brand building.Color is a core element of visual communication.Color design is showing dynamic evolution characteristics along with the global cultural integration,technological iteration and changes in consumer behavior.Its popular trends will also have a profound impact on brand building.关键词
跨境电商/色彩设计/流行趋势/品牌建设Key words
cross-border E-commerce/color design/fashion trend/brand building分类
轻工业引用本文复制引用
张梦婕..跨境电商平台上色彩设计的流行趋势与品牌建设[J].染整技术,2025,47(10):125-127,3.
