摘要
Abstract
Consumer self-identity psychology drives personalized apparel design toward deeper emotional resonance and symbolic expression.The psychological mechanisms of self-identity in apparel consumption is explored,and how design strategies reinforce intrinsic identity through symbols,colors,and materials are analyzed.As carriers of emotion,personalized garments satisfy consumers'needs for free expression and cultural belonging,propelling design from functional to spiritual value.Design practices emphasize the rebellious tension of graffiti elements,the inner solace of therapeutic color palettes,and the cultural confidence of national trend integration,achieving unity between consumer psychology and apparel form.关键词
消费者自我认同/个性化服饰/心理机制/情感载体Key words
consumer self-identity/personalized apparel/psychological mechanisms/emotional vehicle分类
轻工业
