设计2025，Vol.38Issue(17)：17-21,5.
生态教育理念下云南咖啡文化科普绘本的叙事性设计研究
RESEARCH ON THE NARRATIVE DESIGN OF YUNNAN COFFEE CULTURE POPULAR SCIENCE PICTURE BOOK UNDER THE CONCEPT OF ECOLOGICAL EDUCATION
摘要
Abstract
Yunnan,as a region rich in biodiversity,coffee has become an indispensable part of the agricultural ecosystem after a century of development.However,for a long time,Yunnan coffee has focused on cultivation,processing and quality output,while neglecting the dissemination of ecological culture,resulting in certain limitations in the public's understanding of the coffee ecosystem and its protection.Therefore,under the concept of ecological education,this article starts from the perspective of image narratology and,based on Panofsky's iconography and Michel's visual narrative theory,transforms the elements of time,place,characters,and events in literary narrative into the themes,plots,characters,and spatio-temporal elements of picture book narrative.Among them,time and place correspond to the spatio-temporal dimension,characters correspond to role shaping,and events constitute the development of the plot.The theme,on the other hand,governs the overall narrative framework.The popular science picture book on Yunnan coffee culture created based on this theoretical framework will be more general,popular science and coherent.It can imperceptibly arouse readers'attention to the Yunnan coffee ecosystem,build a complete communication chain of"cognition-empathy-action",and inject lasting impetus into the inheritance and development of Yunnan coffee ecological culture.关键词
生态教育/云南咖啡/科普绘本/图像叙事/文化传播Key words
Ecological education/Yunnan coffee/Popular science picture books/Image narrative/Cultural Communication分类
社会科学引用本文复制引用
李论,陆聪..生态教育理念下云南咖啡文化科普绘本的叙事性设计研究[J].设计,2025,38(17):17-21,5.基金项目
云南艺术学院科研基金项目(2023KYJJ04) （2023KYJJ04）
