设计2025，Vol.38Issue(17)：89-93,5.
基于中国叙事学理论的产品叙事设计研究
RESEARCH ON PRODUCT NARRATIVE DESIGN BASED ON CHINESE NARRATIVE THEORY
摘要
Abstract
Starting from the cultural heterogeneity of Chinese and Western narratives,based on the theory of Chinese narratology,this article explores the design methods of product narratives in the context of Chinese culture.Compare the narrative differences between China and the West from three dimensions:research path,thinking mode,and narrative method.Integrate the current narrative design process with the theoretical methods of Chinese narratology.Propose a product narrative design method model based on Chinese narrative theory and conduct design practice verification.The research paper provides theoretical reference for narrative design of Chinese local culture,and also showcases the unique perspective and excellent methods of Chinese culture in the study of design theory in the global context.关键词
叙事设计/产品设计方法/情感化设计/文创设计/活态化传承Key words
Narrative design/Product design methodology model/Emotional design/Cultural and creative design/Vitalized inheritance分类
通用工业技术引用本文复制引用
殷晓晨,朱勇诚,张亭..基于中国叙事学理论的产品叙事设计研究[J].设计,2025,38(17):89-93,5.基金项目
2023年度安徽省文化和旅游科研课题(WL2023ZD08) （WL2023ZD08）
