设计2025，Vol.38Issue(19)：6-9,4.
AIGC介入农产品区域公用品牌设计的策略方法与实践探索
AIGC IN AGRICULTURAL PRODUCT REGIONAL PUBLIC BRAND DESIGN STRATEGIES METHODS AND PRACTICAL EXPLORATION
摘要
Abstract
This study explored the application methods of AIGC technology in the design of regional public brands of agricultural products,and constructed a design strategy for human-machine collaboration to solve the problem of lack of efficient collaboration between artificial intelligence and designers,and promote the upgrading of regional public brands of agricultural products and the digital transformation of designers.Through case analysis and practical verification,the fields of AIGC brand design and regional public brands of agricultural products were explored respectively,and the theoretical framework was sorted out and analyzed.The design methodology of AIGC empowering regional public brands of agricultural products was constructed,and the full-link design path and model from the perspective of human-machine collaboration were proposed;and the design practice of"TianMuShanBao"regional public brand of agricultural products was completed under the guidance of theory to test the role of AIGC technology in improving design efficiency and quality.AIGC technology can effectively stimulate the potential of brand design through human-machine collaboration,and has significant advantages in design efficiency and creative expansion.In the process,it is necessary to give play to the subjective initiative and aesthetic judgment of designers,providing a new perspective for the industrial integration of"artificial intelligence+design".关键词
AIGC/农产品区域公用品牌/品牌设计/人机协作/设计方法Key words
AIGC/Regional public brand of agricultural products/Brand design/Human-machine collaboration/Design method分类
社会科学引用本文复制引用
文才,林曦..AIGC介入农产品区域公用品牌设计的策略方法与实践探索[J].设计,2025,38(19):6-9,4.
