首页|期刊导航|设计|AIGC介入农产品区域公用品牌设计的策略方法与实践探索

AIGC介入农产品区域公用品牌设计的策略方法与实践探索OA

AIGC IN AGRICULTURAL PRODUCT REGIONAL PUBLIC BRAND DESIGN STRATEGIES METHODS AND PRACTICAL EXPLORATION

中文摘要英文摘要

本研究探索了AIGC技术在农产品区域公用品牌设计中的应用方法,构建了人机协作的设计策略,以解决人工智能与设计师缺乏高效协同的问题,推动农产品区域公用品牌升级与设计师的数字化转型.通过案例分析和实践验证等方法,分别对AIGC品牌设计与农产品区域公用品牌领域展开探索,对理论框架进行梳理与分析.构建了AIGC赋能农产品区域公用品牌的设计方法论,提出人机协作视角下的全链路设计路径与模型;并在理论指导下完成"天目山宝"农产品区域公用品牌提升设计实践,检验AIGC技术在设计效率与质量上的提升作用.AIGC技术通过人机协作能有效激发品牌设计潜力,在设计效率与创意拓展等方面具有显著优势,在过程中需要发挥设计师的主观能动性与审美判断力,为"人工智能+设计"的产业融合提供新视角.

This study explored the application methods of AIGC technology in the design of regional public brands of agricultural products,and constructed a design strategy for human-machine collaboration to solve the problem of lack of efficient collaboration between artificial intelligence and designers,and promote the upgrading of regional public brands of agricultural products and the digital transformation of designers.Through case analysis and practical verification,the fields of AIGC brand design and regional public brands of agricultural products were explored respectively,and the theoretical framework was sorted out and analyzed.The design methodology of AIGC empowering regional public brands of agricultural products was constructed,and the full-link design path and model from the perspective of human-machine collaboration were proposed;and the design practice of"TianMuShanBao"regional public brand of agricultural products was completed under the guidance of theory to test the role of AIGC technology in improving design efficiency and quality.AIGC technology can effectively stimulate the potential of brand design through human-machine collaboration,and has significant advantages in design efficiency and creative expansion.In the process,it is necessary to give play to the subjective initiative and aesthetic judgment of designers,providing a new perspective for the industrial integration of"artificial intelligence+design".

文才;林曦

浙江工业大学设计与建筑学院浙江工业大学设计与建筑学院

艺术学

AIGC农产品区域公用品牌品牌设计人机协作设计方法

AIGCRegional public brand of agricultural productsBrand designHuman-machine collaborationDesign method

《设计》 2025 (19)

6-9,4

评论