基于莫里斯符号学的安徽宏村旅游文创产品设计研究OA

Purpose To explore the transformation strategy of rural tourism cultural and creative product design under Morris Semiotics,and to realize the design translation process of Hongcun's cultural elements by taking the example of Wenfang Sibao,so as to achieve the purpose of inheriting and promoting the regional culture,and to provide the methods and case references for the development of cultural and creative products in other rural tourism,so as to realize the design of empowering villages.The cultural factors of Hongcun are extracted by Morris Semiotics;literature analysis and user interviews are utilized to understand user needs and establish a design index system;the weights of the indexes are comprehensively calculated with the help of AHP-entropy weighting method;and finally,the design validation and feedback are carried out.Based on the above theories and data,the design practice is carried out,and the product is verified through user feedback to perform well in terms of design indexes,which basically meets the design and development standards.The design strategy of rural cultural and creative products based on Morris semiotics is summarized,and the feasibility of the design scheme is verified through practice,which provides new ideas for the modernization and transformation of rural tourism cultural and creative products.