设计2025，Vol.38Issue(20)：15-18,4.
基于观众感知的文化专题展的沉浸式设计研究
RESEARCH ON IMMERSIVE DESIGN OF CULTURAL EXHIBITION BASED ON AUDIENCE PERCEPTION
摘要
Abstract
Based on the network evaluation of the audience of the"Why Dunhuang"art exhibition,the word frequency,semantics and emotion of the exhibition theme are analyzed by ROST Content Mining 6.0.It is found that the audience has a"persistent"emotional attitude towards the original cultural relics.Immersive experiences vary from person to person and are influenced by the exhibition hall environment,the audience group and personal knowledge reserves.Different groups have different expectations for exhibitions and service demands.Cultural thematic exhibitions need to clarify the exhibition positioning,enhance the experience,and attach importance to replicability and other characteristics,so as to provide more inspirations for the practice of cultural heritage dissemination.To enhance the immersion of cultural thematic exhibitions,it is necessary to pay attention to the overall elements of the space.With ontological narrative as the core,on the premise of maintaining cultural authenticity,the multi-level exhibition mode of exhibits activates the cognitive initiative and cultural empathy ability of the audience.关键词
观众感知/网络文本/文化主题展览/沉浸式/场景复刻Key words
Audience perception/Web text/Cultural theme exhibition/Immersive/Scene reproduction分类
艺术学引用本文复制引用
绪永灿,李佳一..基于观众感知的文化专题展的沉浸式设计研究[J].设计,2025,38(20):15-18,4.基金项目
2024年度教育部人文社会科学课题《上海艺术展览的时空变迁与叙事转向研究(1907-1950)》(编号:24YJC760059) （1907-1950）
