设计2025，Vol.38Issue(20)：31-34,4.
符号学视域下徽州卢村木雕特色视觉形象设计研究
RSEARCH ON VISUAL IMAGE DESIGN OF WOOD CARVING FEATURES IN LU VILLAGE OF HUIZHOU FROM THE PERSPECTIVE OF SEMIOTICS
摘要
Abstract
Living inherits the unique historical,cultural and artistic value of Huizhou intangible heritage wood carving,and provides a new path for the visual image design and cultural and creative product development of Huizhou Lu Village wood carving.Under the guidance of semiotics,representative elements such as types,patterns and configuration rules of Huizhou wood carvings were analyzed,the symbolic relations in Huizhou wood carvings were decoded from semantic,linguistic and pragmatic aspects,design factors were extracted through modern design practice,and cultural and creative products were used as the carrier for design transformation.On the semantic level,the wood carving styles of Lu village were divided into explicit and invisible symbols for visual image extraction.At the linguistic level,we dig deep into the configurational relations of wood carving symbols,and extract and recombine them according to the law of formal beauty.At the pragmatic level,it explores the functions of wood carving symbols in multiple scenes of nature and society and in modern contexts to enrich product types and applications.The purpose is to explore the diversified carrier of Huizhou wood carving development and application in modern cultural and creative design,and provide more innovative ideas for the inheritance and research of Huizhou wood carving patterns.关键词
徽州木雕/符号学/设计转化/非遗文创/创新应用Key words
Huizhou wood carving/Semiotics/Design transformation/Intangible cultural heritage creative products/Innovative application分类
艺术学引用本文复制引用
汪天雄,严祥君..符号学视域下徽州卢村木雕特色视觉形象设计研究[J].设计,2025,38(20):31-34,4.基金项目
安徽大学人才引进科研启动经费项目(S020318019/002) （S020318019/002）
