世界建筑Issue(10)：51-55,5.
中东铁路遗产地形象感知的季节性差异研究
Seasonal Image Perception of the China Eastern Railway Heritage
摘要
Abstract
The image of the China Eastern Railway heritage site can be highlighted through public perception to showcase its historical and cultural value as well as its living heritage value.However,seasonal factors often make the patterns of image perception unclear.This study focuses on Hengdaohezi Town,addressing three core issues:the composition of perceptual elements of the heritage site,seasonal variations,and adjustments to cultural tourism strategies.It constructs a cognitive-emotional theory framework,utilises social media data,and employs the LDA model,RoBERTa model,and IPA method to compare seasonal differences in image perception.The findings reveal:(1)The cognitive image of the China Eastern Railway can be categorised into seven core elements;(2)In winter,tourist behaviour is the most prominent concern,whereas in non-winter seasons,heritage resources dominate;(3)Heritage resources receive the highest sentiment scores and exhibit strong seasonal stability.Based on these results,seasonally coordinated strategies are proposed to promote balanced year-round tourism development for the heritage site.关键词
中东铁路/铁路遗产地/认知—情感理论框架/社交媒体数据/形象感知/季节性差异Key words
Chinese Eastern Railway/railway heritage/cognitive-affective personality system/social media data/image perception/seasonal variation引用本文复制引用
张雪菲,戴锏,赵志庆..中东铁路遗产地形象感知的季节性差异研究[J].世界建筑,2025,(10):51-55,5.基金项目
黑龙江省哲学社科研究规划项目 项目编号:23GLB024 国家重点研发计划 项目编号:2024YFC3811000 （）
