现代医院2025，Vol.25Issue(10)：1505-1508,4.DOI:10.3969/j.issn.1671-332X.2025.10.007
新媒体时代下公立医院网络舆情现状分析与应对策略
Analysis and countermeasures of online public opinion in public hospitals in the new media era
袁友芬 1王劭晟 1魏星1
作者信息
- 1. 广州市第一人民医院 广东 广州 510180
- 折叠
摘要
Abstract
In the new media era,the internet has become a vast"public opinion arena."As the main body of China's healthcare service system,public hospitals are characterized by high technology,high risk,and high social attention.Based on the communication features of the new media era,public opinion management in public hospitals faces greater difficulties and challenges.Drawing on the practical experience of online public opinion management in a tertiary public hospital in Guangzhou o-ver the past three years,this article summarizes the public opinion management mechanism,studies the content of public opin-ion,analyzes the challenges encountered,and explores strategies for managing online public opinion in public hospitals.关键词
公立医院/网络舆情/舆情管理Key words
Public hospitals/Online public opinion/Public opinion management分类
医药卫生引用本文复制引用
袁友芬,王劭晟,魏星..新媒体时代下公立医院网络舆情现状分析与应对策略[J].现代医院,2025,25(10):1505-1508,4.
