现代农业2025，Vol.50Issue(5)：86-96,11.
农户参与数字乡村治理的行为意愿与行为响应分析
Analysis of the Behavioral Willingness and Response of Farmers to Participate in Digital Rural Governance
摘要
Abstract
The promotion of digital rural governance is of great significance for achieving"strong agricultural sector,a beautiful countryside,and well-off farmers".Based on survey data from 1 020 rural households in Shandong Province,this paper applied the Probit model to conduct an empirical analysis of the factors that influence farmers' willingness to participate and their behavioral responses in digital rural governance.The research findings indicated that:the older the farmers were and the higher their perceived risks,the lower their willingness to participate in digital rural governance and their corresponding behavioral responses;due to the relatively high level of education among farmers,internal factors such as perceived usefulness,ease of understanding,and value of digital governance,as well as external environmental characteristics,would all significantly enhance farmers' willingness to participate in digital rural governance and their behavioral responses;farmers' willingness to participate in digital rural governance could drive their engagement in digital Party-mass education,digital village affairs management,and digital democratic supervision.Therefore,to facilitate the transformation of farmers' willingness to participate in digital rural governance into actual behavioral responses,the following measures should be implemented:strengthen training on the construction and application of digital infrastructure,and establish age-appropriate and localized service mechanisms;expand participation channels for digital rural governance by leveraging village-level community organizations,and cultivate an atmosphere for digital governance;build a multi-stakeholder collaboration mechanism,and a data feedback incentive system;promote the efficient conversion of farmers' willingness into actions,thereby improving the effectiveness of digital rural governance.关键词
数字乡村治理/行为意愿/行为响应/山东省Key words
digital rural governance/willingness to participate/behavioral responses/Shandong Province分类
管理科学引用本文复制引用
刘毅,王云飞,李欣怡,周杨..农户参与数字乡村治理的行为意愿与行为响应分析[J].现代农业,2025,50(5):86-96,11.基金项目
山东省社会科学规划研究项目"'三农'问题与中国特色农业经济学体系构建研究"(24CRWJ04) （24CRWJ04）
山东省高等学校哲学社会科学研究项目"山东省农户数字乡村建设实践参与机制与优化策略研究"(2024ZSMS234). （2024ZSMS234）
