中医药文化2025，Vol.20Issue(5)：451-460,10.DOI:10.16307/j.1673-6281.2025.05.007
明清药行中的儒学清响——以胡庆余堂"戒欺"文化为例
The Confucian Factors in the Ming and Qing Medicine Industry:A Case Study of Hu Qing Yu Tang's"No Deception"Culture
摘要
Abstract
In the late Ming and early Qing dynasties,Hu Qing Yu Tang(胡庆余堂Hu Qingyu Hall),a pharmacy,formed a commercial culture with"No Deception"as its core."No Deception"is not only an external commercial principle,but also contains an internal moral requirement of"benevolence".The formation of the"No Deception"culture is related to the influence of Confucianism on commercial spirit and medical ethics during the Ming and Qing period."Sincerity",as an important concept in Confucianism,has influenced the development of"integrity"and"No Deception",becoming one of the most important business ethics norms."Benevolence"is a moral principle of Confucianism and medicine,and the"heart of benevolence"is internalized as a moral requirement of"No Deception".The secular and religious folk Confucianism during the Ming and Qing period promoted the formation of the utilitarian concept of"No Deception".To this day,the culture of Traditional Chinese Medicine's time-honored brands,represented by the"No Deception"culture,will continue to have an impact on doctors,merchants,and cultural fields.关键词
明清药行/戒欺/胡庆余堂/中药老字号Key words
Ming and Qing Pharmacies/No Deception/Hu Qing Yu Tang(胡庆余堂Hu Qingyu Hall)/Time-honored Traditional Chinese Medicine Brands分类
医药卫生引用本文复制引用
李晓宇..明清药行中的儒学清响——以胡庆余堂"戒欺"文化为例[J].中医药文化,2025,20(5):451-460,10.基金项目
国家社会科学基金重大项目(16ZDA234) （16ZDA234）
