智慧农业导刊2025，Vol.5Issue(20)：5-8,4.DOI:10.20028/j.zhnydk.2025.20.002
大数据赋能张家界乡村旅游转型升级的路径研究
摘要
Abstract
Big data technology,as an important engine driving the transformation and upgrading of rural tourism,helps to deepen the integration of rural tourism and cultural resources,and achieve high-quality development.Zhangjiajie is a place where many different ethnic minorities live andwhich boasts natural wonders and cultural treasures,endowing rural tourismbroad prospects for development.On the basis of summarizing the current situation of rural tourism development in Zhangjiajie,this article elaborates on the mechanism of big data technology empowering the development of rural tourism,and proposes countermeasures for the path of big data empowering the transformation and upgrading of rural tourism in Zhangjiajie.关键词
大数据/张家界/乡村旅游/文旅融合/转型升级Key words
big data/Zhangjiajie/rural tourism/integration of culture and tourism/transformation and upgrading分类
经济学引用本文复制引用
付友良..大数据赋能张家界乡村旅游转型升级的路径研究[J].智慧农业导刊,2025,5(20):5-8,4.基金项目
2024年度湖南省教育厅科学研究项目(湘教通[2024]251号,24C1338)阶段性研究成果 （湘教通[2024]251号,24C1338）
