智慧农业导刊2025，Vol.5Issue(20)：21-24,4.DOI:10.20028/j.zhnydk.2025.20.006
数字经济背景下大庆市乡村农产品"短视频+电商直播"发展路径研究
摘要
Abstract
Entering a new era,the digital economy has become a new engine of global economic growth,profoundly affecting the development and construction of various industries and fields.Since the 18th CPC National Congress,the Party Central Committee has attached great importance to the development of the digital economy and has elevated it to a national strategy.Daqing City has a rich variety of agricultural products and attaches great importance to the marketing of rural agricultural products,which lays a solid foundation for the development of"Short Video+e-Commerce Livestreaming".Daqing promotes the development of"Short Video+e-Commerce Livestreaming"of rural agricultural products,which is of great significance to the transformation and development of resource-based cities in Daqing City and the high-quality economic and social performance.Therefore,in the new era and new journey,it is timely to accelerate the development of"Short Video+e-Commerce Livestreaming"of rural agricultural products in Daqing City.It is necessary to achieve this through practical paths such as strengthening publicity,marketing and standardization construction,improving rural infrastructure development and construction,introducing and training Live streaming e-Commerce professionals,and completing and extending the rural supporting industrial chain.关键词
大庆市/农产品/数字经济:短视频/电商直播Key words
Daqing City/agricultural product/digital economy/short video/e-commerce livestreaming分类
经济学引用本文复制引用
吕嫚,初金哲..数字经济背景下大庆市乡村农产品"短视频+电商直播"发展路径研究[J].智慧农业导刊,2025,5(20):21-24,4.基金项目
大庆市哲学社会科学规划研究项目(DSGB2025195) （DSGB2025195）
