鞋类工艺与设计2025，Vol.5Issue(19)：80-82,3.DOI:10.3969/j.issn.2096-3793.2025-19-025
基于象形思维的字体设计方法论研究——以形意共生为视角
Exploring Pictographic Thinking in Font Design Methodology:A Form-Meaning Symbiosis Perspective
摘要
Abstract
This article takes the pictographic thinking of Chinese characters as the entry point,systematically sorts out the historical origin and cultural connotation of the concept of coexistence of form and meaning,and explores its application in contemporary font design,such as Xu Bing's"Heavenly Book"and the brand design of Heytea,to demonstrate the possibility of the integration of traditional character creation philosophy with digital technology and commercial design.Finally,a two-way interactive mechanism of"form changes at will and meaning follows form"is proposed,and design paths such as local metaphor reinforcement and traditional element translation are established.The results show that the concept of symbiosis of form and meaning can not only inherit the cultural genes of Chinese characters but also provide a methodological reference for font design that combines cultural depth and contemporary significance.关键词
形意共生/象形思维/字体设计/元素转译Key words
form-meaning symbiosis/pictographic thinking/font design/element recontextualization分类
社会科学引用本文复制引用
薛峰,冯斌,孔宇航,何冬平..基于象形思维的字体设计方法论研究——以形意共生为视角[J].鞋类工艺与设计,2025,5(19):80-82,3.
