鞋类工艺与设计2025，Vol.5Issue(19)：174-176,3.DOI:10.3969/j.issn.2096-3793.2025-19-056
绵竹年画在川酒包装上的设计应用
Design and Application of Mianzhu New Year Picture in Sichu an Wine Packaging
摘要
Abstract
In today's consumer market,product packaging is not only a container to protect goods,but also an important medium to convey brand culture and attract consumers.As an important representative of Chinese liquor,Sichuan wine has a profound historical and cultural heritage,and in the market competition,how to further enhance the brand image and cultural added value of Sichuan liquor has become the key.This article focuses on the design and application of Mianzhu New Year paintings in Sichuan wine packaging,deeply analyzes the value and practical path of the integration of the two,and explores how to better combine this traditional art with modern packaging design to achieve a win-win situation between culture and economy.关键词
绵竹年画/川酒包装/设计应用/地域文化Key words
mianzhu new year paintings/sichuan liquor packaging/design applications/regional culture分类
轻工业引用本文复制引用
赵晓蓉..绵竹年画在川酒包装上的设计应用[J].鞋类工艺与设计,2025,5(19):174-176,3.基金项目
2024年四川省社会科学重点研究基地中国酒史研究中心资助项目《绵竹年画在川酒包装上的设计应用》(项目编号:ZGJS2024ZC-07) （项目编号:ZGJS2024ZC-07）
