农村·农业·农民Issue(11)：44-48,5.
青年电商助力农产品营销的路径探索
Exploration of the Path for Youth E-commerce to Facilitate the Marketing of Agricultural Products
狄海英 1赵延安2
作者信息
- 1. 西安培华学院马克思主义学院,陕西 西安 710199
- 2. 西安培华学院马克思主义学院,陕西 西安 710199||西北农林科技大学马克思主义学院,陕西 杨凌 712100
- 折叠
摘要
Abstract
High-quality development of rural industries is the core task of comprehensive rural revitalization.The key lies in promoting increased efficiency in agriculture,vitality in rural areas,and income for farmers.The main bottleneck currently restricting the development of rural industries lies in the insufficient marketization of agricultural products,which is manifested in problems such as unsmooth sales channels,large price fluctuations,seasonal imbalance between supply and demand,and high logistics and transportation costs.In recent years,the rapidly developing youth e-commerce has continuously and strongly injected impetus into the high-quality development of rural industries.We should leverage large e-commerce platforms to expand marketing channels for agricultural products,promote the branding and standardization of agricultural products,build an efficient agricultural product supply chain system,and vigorously cultivate young e-commerce talents to further provide new impetus for the high-quality development of rural industries.关键词
青年电商/乡村产业/农产品营销Key words
Youth E-commerce/Rural Industries/Marketing of Agricultural Products分类
管理科学引用本文复制引用
狄海英,赵延安..青年电商助力农产品营销的路径探索[J].农村·农业·农民,2025,(11):44-48,5.
