阅江学刊2025，Vol.17Issue(6)：26-37,12.
人文经济视域下"苏超"的传播机理与互动策略
The Dissemination Mechanism and Interactive Strategy of"Jiangsu Super League"from a Humanistic Economics Perspective
摘要
Abstract
Within the humanistic economics framework,The Jiangsu Football City League(referred to as"Jiangsu Super League")constructs its communication mechanism based on flow theory,offering an effective paradigm for empowering media within humanistic economics.Social mobilisation in the digital age forms a chain of public opinion and narrative through online storytelling,creating a cycle of"attention-aggregation-resonance".The league's communication innovations manifest across organisational,content,contextual,meaningful,and value dimensions,adhering to social mobilisation principles while achieving practical breakthroughs.Its core mechanism activates individual participation through powerful information flows,transforming the event into a cultural vehicle that enhances a sense of fulfilment and pleasurable experience via a"five-subject synergy"model:awakening subject consciousness,enabling individual narrative participation,leveraging market entities,benefiting consumer groups,and advocating governmental support.To sustain momentum,cross-sector integration must deepen within experiential settings,stimulating societal creativity to continuously deliver novel urban cultural experiences.This will consolidate the synergistic cultural and economic resonance of the"Jiangsu Super League".关键词
人文经济/"苏超"/网络互动/社会动员性传播/网络叙事引用本文复制引用
曹劲松..人文经济视域下"苏超"的传播机理与互动策略[J].阅江学刊,2025,17(6):26-37,12.基金项目
南京市社会科学基金重大项目"南京推进文商体旅农深度融合的路径研究"(24ZD01). （24ZD01）
