鞋类工艺与设计2025，Vol.5Issue(20)：160-162,3.DOI:10.3969/j.issn.2096-3793.2025-20-053
从传统媒介到数字时代——我国视觉传达设计中图形符号规范性特征的历史演变
From Traditional Media to the Digital Age——The Historical Evolution of Graphic Symbol Normative Characteristics in Visual Communication Design in China
摘要
Abstract
This paper examines the development of graphic symbol normative characteristics over time,using historical periods as a timeline.In the design process,integrating form,aesthetics,and technology to meet social needs is the most fundamental social characteristic of visual communication design.As a discipline that arises from societal demands,visual communication design has clear economic significance,functionality,and specificity.Designers should not be entirely unconscious in the conception and creation of graphic symbols but should consciously adhere to norms in their design work.These norms not only involve drawing standards but also evolve with changes in political direction,aesthetic needs,technological progress,productivity,and production relations within historical contexts.They satisfy the social demands of specific periods while also reflecting the living standards and economic development of an era.关键词
视觉传达设计/图形符号/规范性/历史演变Key words
visual communication design/graphic symbol/normative/historical evolution分类
社会科学引用本文复制引用
马轶男,张静,张华斌..从传统媒介到数字时代——我国视觉传达设计中图形符号规范性特征的历史演变[J].鞋类工艺与设计,2025,5(20):160-162,3.基金项目
2024年吉林省长春师范大学校级研究生创新项目《传统龙鳞书装在现代书籍设计中的应用研究》(项目编号:YJSCX202097) （项目编号:YJSCX202097）
