六盘水师范学院学报2025，Vol.37Issue(5)：56-67,12.DOI:10.16595/j.1671-055X.2025.05.006
我国政府传播的媒介化历史回顾与当代发展阐释
Historical Review and Contemporary Development Interpretation of the Mediatization of Government Communication in China
摘要
Abstract
In human political life,government communication has always played a very important role.In ancient empires,the government mainly announced its own achievements,conveyed its own decrees,contacted different government departments and maintained the rule of the empire through bamboo slips,postriders,court bulletin and stone carvings.Later,with the continu-ous development of media technology,any government used the latest forms of communication tools to serve the legitimacy of its rule and social governance,such as the role of government official newspapers,government bulletins,party media,professional media,etc.In the digital government stage,the government,with its self-mediatization,that is,by learning and using new media technologies such as the Internet and their logic,has directly established a digital government in cyberspace,including govern-ment websites,government microblogs,government Wechat,government applet and other platforms.After that,the government has given full play to its ruling imagination,control and influence.In this process,China's government communication has al-ways played an important role,and it is constantly advancing with the times and updating the form of media.关键词
政府传播/政治媒介化/政治沟通/媒介化治理/数字政府Key words
Government communication/Political mediatization/Political communication/Mediatization governance/Digi-tal government引用本文复制引用
董浩..我国政府传播的媒介化历史回顾与当代发展阐释[J].六盘水师范学院学报,2025,37(5):56-67,12.基金项目
江苏省社科基金青年项目"数字时代青年主流价值观认同的媒介生成机制与提升路径研究"(2024XWC005) （2024XWC005）
江苏省高校哲学社会科学研究一般项目"社交媒体传播语境下的民族主义话语情感表达研究"(2022SJYB0134). （2022SJYB0134）
