中国茶叶2025，Vol.47Issue(11)：24-33,10.
跨境电商的主要模式及其对茶叶产品的适用性分析
Optimizing Cross-border E-commerce Model Selection for Tea Products
摘要
Abstract
With the acceleration of global trade digitalization,cross-border e-commerce has created new pathways to expand tea exports to meet the needs.This study provided a comprehensive analysis on four major operational mod-els-1210,9610,9710,and 9810-detailing their workflows and evaluating their implications for tea enterprises,particularly in terms of taxation,cost structures,and regulatory compliance.This work further categorized relevant cross-border platforms and evaluated their suitability based on enterprise scale,resource capacity,and strategic pri-orities.Drawing on this analysis,it proposed targeted optimization strategies in platform operations,logistics,sup-ply chain coordination,and standard certification.The findings aimed to offer both theoretical insight and practical guidance for tea exporters leveraging cross-border e-commerce to access international markets.关键词
跨境电商/茶叶出口/模式选择Key words
cross-border e-commerce/tea exports/mode selection分类
经济学引用本文复制引用
洪青羽,潘昌健,彭康,陈富桥,姜仁华..跨境电商的主要模式及其对茶叶产品的适用性分析[J].中国茶叶,2025,47(11):24-33,10.基金项目
国家现代农业产业技术体系(CARS-19)、中国农业科学院茶叶研究所基本科研业务费专项(1610212022010)、中国农业科学院科技创新工程(CAAS-ZDRW202420) （CARS-19）
