上海城市规划2025，Vol.5Issue(5)：55-63,9.DOI:10.11982/j.supr.20250508
上海五角场城市副中心的空间变迁与消费者行为变化
Spatial Transformation and Consumer Behavior Changes at the Wujiaochang Sub-center in Shanghai
摘要
Abstract
Urban commercial spaces have undergone complex transformations over the past decade.Taking the Wujiaochang Commercial Center in Shanghai as a case study,this paper draws on field surveys and two rounds of questionnaire data to analyze spatial and consumer behavior changes over the past ten years,and to explore the underlying factors and mechanisms.The findings indicate that,supported by the center's own development and the enhancement of its business functions,Wujiaochang Sub-center has maintained growth momentum,with increases in both the number of consumers and total spending,particularly driven by new consumer groups and high-spending business professionals.However,the rapid expansion of online shopping has significantly reduced the frequency and amount of in-store spending,creating competition and pressure on physical commercial spaces,thereby diminishing Wujiaochang's relative share of total consumption.Overall,the rise of e-commerce,the expansion of Wujiaochang itself,and the strengthening of its business functions are identified as the key drivers of changes in commercial space and consumer behavior over the past decade.关键词
消费者行为/行为变化/网络购物/消费类型/功能演变/五角场Key words
consumer behaviour/behavioural transition/online shopping/types of consumption/functional evolution/Wujiaochang Sub-center分类
建筑与水利引用本文复制引用
王德,陈姝颖,张扬帆,张奉芊成,陈安德,张伊娜..上海五角场城市副中心的空间变迁与消费者行为变化[J].上海城市规划,2025,5(5):55-63,9.基金项目
国家自然科学基金项目"时空行为规划的框架、方法与实证研究"(编号52378069)资助. （编号52378069）
