南华大学学报（社会科学版）2025，Vol.26Issue(4)：37-46,10.DOI:10.13967/j.cnki.nhxb.2025.0047
基于ISM-MICMAC模型的中国居民可再生能源支付意愿的影响因素与层级结构研究
Research on Influencing Factors and Hierarchical Structure of Chinese Residents'Willingness to Pay for Renewable Energy:An ISM-MICMAC Model Approach
摘要
Abstract
This study uses the interpretative structural model(ISM)and the cross-impact matrix multiplication(MICMAC)to deeply analyze the multiple factors affecting residents'willingness to pay for renewable energy and their hierarchical relationships.From the perspective of social economy,living environment and individual characteristics,18 core factors including age,gender,housing ar-ea,household electricity expenditure,response to financial subsidies and economic cost expectations were determined.The results show that there are complex interactions and hierarchical structures among these factors.Among them,economic costs and government subsidy policies directly affect willingness to pay,while factors such as education level and quality of life indirectly affect it.Based on these findings,the study puts forward suggestions such as strengthening the popularization of renewable energy knowledge and designing economic incentive mechanisms to improve residents'acceptance and willingness to pay for renewable energy and promote the realization of the dual-carbon goal.These suggestions help to better understand the formation mechanism of residents'willingness to pay and pro-vide strong support for the promotion and application of renewable energy.关键词
ISM模型/可再生能源支付意愿/MICMAC模型/影响因素层级研究Key words
ISM model/willingness to pay for renewable energy/MICMAC Model/study on the hierarchical structure of influencing factors分类
管理科学引用本文复制引用
高璐..基于ISM-MICMAC模型的中国居民可再生能源支付意愿的影响因素与层级结构研究[J].南华大学学报（社会科学版）,2025,26(4):37-46,10.基金项目
湖南省教育厅重点项目"‘双碳’目标下湖南省能源供需平衡模型构建与优化研究"资助(编号:22A0283) （编号:22A0283）
教育部"春晖计划"合作科研项目"‘双碳’目标下能源供需平衡模型构建与实证研究"资助(编号:HZKY20220356). （编号:HZKY20220356）
