心理科学进展2025，Vol.33Issue(12)：2054-2068,中插2,16.DOI:10.3724/SP.J.1042.2025.2054
文旅"流量"如何变"留量"?基于过程视角的旅游者仪式感知及作用机制
How to turn tourists into long-term visitors?A process-based study on tourist ritual perception and its functioning mechanism
摘要
Abstract
Against the backdrop of deep cultural-tourism integration,tourist rituals serve the dual function of cultural revitalization and visitor retention yet face the practical dilemma of" failing to turn tourists into long-term visitors."This stems from existing research predominantly adopting a static perspective,which neglects the phased evolution of tourists' ritual perception and its cross-level transmission mechanisms.To address this gap,this study proposes an integrated"design-perception-behavior"framework:it establishes business ritual design characteristics as the core stimulus to resolve the antecedent"black box"of perception formation and the"supply-demand misalignment"issue;pioneers a process-based tourist ritual perception scale exploring the phased evolution of ritual experiences;and constructs a cross-level"individual-place-group"theoretical model to systematically analyze the multiple pathways and boundary conditions through which ritual perception drives Intention to Extend Stay.This research advances tourist ritual studies from static characterization toward process-based analysis.By investigating underlying mechanisms and boundary conditions,it provides innovative solutions for destinations to optimize ritual design and enhance cultural-contextual adaptability.关键词
旅游仪式/旅游者仪式感知/逗留意愿/过程视角/仪式设计Key words
tourist ritual/tourist ritual perception/intention to extend stay/process perspective/ritual design分类
社会科学引用本文复制引用
卢俊阳,邓爱民,韦俊峰,龙潜颖..文旅"流量"如何变"留量"?基于过程视角的旅游者仪式感知及作用机制[J].心理科学进展,2025,33(12):2054-2068,中插2,16.基金项目
国家自然科学基金项目(72402083,7247021087) （72402083,7247021087）
江西省教育科学"十四五"规划课题高等教育管理改革专项项目(24GJZX024) （24GJZX024）
江西省教育科学"十四五"规划青年课题(23QN008). （23QN008）
