系统管理学报2025，Vol.34Issue(6)：1497-1508,12.DOI:10.3969/j.issn2097-4558.2025.06.003
考虑消费者重复购买行为的盲盒设计与库存联合决策
Joint Decision-Making on Blind Box Design and Inventory Considering Consumer's Repurchase Behavior
摘要
Abstract
Blind boxes refers to packages which randomly contain selected products of various styles,representing a novel and increasingly popular sales model characterized by uncertainty.In light of issues such as excessive consumption and waste driven by social comparison in current blind box sales,this paper incorporates consumer's repurchase behavior into the analysis,and investigates the manufacturer's joint decision-making problem regrading blind box design and inventory,specifically,how to determine the probability of rare(hidden)items and the corresponding inventory levels.Based on a utility function framework,the model characterizes consumer purchasing behavior and derives the relationship between the quantity of blind boxes purchased and the probability of obtaining hidden items.It is found that the expected purchase quantity does not always increase monotonically with the probability of receiving a hidden item.Based on this,the global optimization problem is equivalently transformed into several local optimization problems to obtain the manufacturer's optimal joint decisions.It is concluded that although the blind box sales model is advantageous for manufacturers,it may harm consumer welfare.关键词
盲盒/重复购买行为/隐藏款产品概率/库存决策Key words
blind box/repurchase behavior/probability of the hidden product/inventory decision分类
管理科学引用本文复制引用
付红,高江明,李凯,杜先进..考虑消费者重复购买行为的盲盒设计与库存联合决策[J].系统管理学报,2025,34(6):1497-1508,12.基金项目
安徽省自然科学基金资助项目(2208085MG179,2208085J07) （2208085MG179,2208085J07）
国家自然科学基金资助项目(72071065,72171073,72271070) （72071065,72171073,72271070）
中央高校基本科研业务费专项资金资助项目(PA2024GDSK0113,JS2024ZSPY0040) （PA2024GDSK0113,JS2024ZSPY0040）
