系统管理学报2025，Vol.34Issue(6)：1579-1590,12.DOI:10.3969/j.issn2097-4558.2025.06.009
数智化情境下制造企业服务创新水平决策研究
Service Innovation Decision-Making in Manufacturing Enterprises Under the Context of Digital Intellectualization
摘要
Abstract
Service innovation in manufacturing enterprises is highly context-dependent.The rise of digital intellectualization not only provides fertile ground for such innovation but also complicates decision-making regarding optimal innovation levels.Considering that service innovation in this context is driven by both product support and relationship maintenance,and influenced by product intelligence and long-term supplier-customer interaction,while also exhibiting both firm-initiated and customer-incentivized characteristics,this paper uses a reputation model from principal-agent theory.By combining reputation-based incentives with customer reward incentives and aiming to maximize value co-creation between suppliers and customers,it constructs a dynamic contract model for service innovation in the context of digital intellectualization.The key findings indicate that under digital intellectualization,influenced by product intelligence and supplier-customer interaction,there exists an optimal level of service innovation for manufacturing enterprises.Future reputation effects and current customer rewards have comparable impacts on motivating optimal service innovation levels.To further stimulate customer-driven reward sharing,firms should focus on sharing customer data,maintaining brand reputation,and enhancing the perceived value of services.As supplier-customer cooperation deepens over time,the optimal level of service innovation evolves in a gradual and convergent manner.This paper analyzes the dynamic decision-making of service innovation levels in the context of digital intellectualization and offers theoretical insights for promoting the sustainable development of service innovation in manufacturing enterprises.关键词
数智化/制造企业/服务创新决策/声誉模型Key words
digital intellectualization/manufacturing enterprises/service innovation decision-making/reputation model分类
管理科学引用本文复制引用
蒋倩雯,罗建强,李玉娟..数智化情境下制造企业服务创新水平决策研究[J].系统管理学报,2025,34(6):1579-1590,12.基金项目
国家社会科学基金资助项目(23BGL004) （23BGL004）
江苏省研究生科研与实践创新计划项目(KYCX23_3791) （KYCX23_3791）
