巢湖学院学报2025，Vol.27Issue(5)：49-58,10.DOI:10.12152/j.issn.1672-2868.2025.05.007
网络虚假信息特征及其用户信任获取策略的质性研究
A Qualitative Study on the Characteristics of Online Disinformation and Its User Trust Acquisition Strategies
摘要
Abstract
This study analyzes the characteristics of disinformation from the perspective of user trust.By identifying commonly used disinformation strategies,it aims to enhance individuals'ability to resist online disinformation and provide a crucial reference for combating it.Using disinformation from the"Network Disinformation Labeling Work Area"of the China Internet Joint Disinformation Platform as the research material,this study concluded the character-istics of online disinformation through a three-phase coding process.A case study database of disinformation of differ-ent genres was created,and association analysis was conducted on their themes and features.Five main categories were identified:genre features,source features,evidence features,emotion features,and misleading features.These features disguise disinformation in various ways to gain trust and mislead users.There are differences in theme prefer-ences and information feature associations across different genres of disinformation.This paper outlines two strategic paths for disinformation to gain users'trust:one is by enhancing the credibility of sources and providing evidence sup-port;the other is through interference strategies that manipulate users'truthfulness identification through misleading content and emotional manipulation.The research results can provide practical reference for targeted intervention.关键词
虚假信息/信息特征/用户信任/误导/质性研究Key words
disinformation/information characteristics/user trust/misleading/qualitative study分类
社会科学引用本文复制引用
ZHUO Xiao..网络虚假信息特征及其用户信任获取策略的质性研究[J].巢湖学院学报,2025,27(5):49-58,10.基金项目
巢湖学院校级科研项目(项目编号:XWY202310) （项目编号:XWY202310）
