南京师大学报（自然科学版）2025，Vol.48Issue(6)：36-47,12.DOI:10.3969/j.issn.1001-4616.2025.06.005
顾及网络关注度的全国乡村旅游重点村发展潜力评价研究
Research on the Evaluation of the Development Potential of National Key Villages for Rural Tourism Considering Online Attention:Take the Yangtze River Delta Region as an Example
摘要
Abstract
This paper takes 181 national key villages for rural tourism in the Yangtze River Delta region as the research object.With the help of ArcGIS10.2 tool,the spatial distribution and online attention are analyzed.Starting from four aspects:online attention,landscape resource elements,trafic accessibility,and basic configuration,an evaluation index system for the development potential of national key villages for rural tourism in the Yangtze River Delta region is constructed.The entropy weight TOPSIS method is used to evaluate the tourism development potential of villages,and on this basis,the development model is refined.The results show that:(1)Key villages for rural tourism are spatially clustered,and the distribution of online attention is relatively uneven,presenting obvious regional agglomeration characteristics.At the same time,a gradual diffusion pattern centered on the built-up area of the city is formed.(2)At the subsystem evaluation level,the villages with higher scores in online attention are mainly distributed in the central part of the Yangtze River Delta region with distinctive landscape resources.In contrast,the villages in northern Jiangsu and northern Anhui have relatively lower scores.The villages with high scores in landscape resource elements are mainly distributed in southern Anhui and adjacent areas.The villages with high scores in trafic accessibility are mainly distributed in the economically developed regions in southern Jiangsu,Shanghai and their adjacent areas.Those with relatively low scores in basic configuration are mostly less well-known key villages for rural tourism,mainly distributed in northern Anhui,northern Jiangsu and Shanghai.(3)Overall,there is a significant gap in the development potential of key villages for rural tourism in the Yangtze River Delta region,and the overall level of high-quality development still needs to be improved.(4)The development models of key villages for rural tourism in the Yangtze River Delta region can be classified into five types:the resource,cultural and market-driven model,the resource and transportation coordinated drive model,the resource-driven intrinsic model,the transportation-oriented driving model,and the development model centered on the cultivation of comprehensive potential.关键词
网络关注度/乡村旅游重点村/发展潜力/开发模式/长三角地区Key words
online attention/key villages for rural tourism/development potential/development mode/the Yangtze River Delta region分类
社会科学引用本文复制引用
Liu Ying,Jin Cheng..顾及网络关注度的全国乡村旅游重点村发展潜力评价研究[J].南京师大学报（自然科学版）,2025,48(6):36-47,12.基金项目
国家自然科学基金项目(42271235) （42271235）
江苏省高校"青蓝工程"资助项目. （）
