科学教育与博物馆2025，Vol.11Issue(6)：1-12,12.
城市漫游与印象生产:景观慢视频中的城市国际形象传播
City Wander and Impression Production:Analysis of the International Promotion Effect of Shanghai City Image through Landscape Slow Video
摘要
Abstract
In recent years,city walk has become a popular way to experience urban culture and gain an impression of a city.Focusing on the cross-cultural image creation of urban landscape slow videos on self-media platforms from an intercultural perspective is important for promoting the integration of the culture and tourism,and exploring the international promotion of urban image.The study collected video information and crawled comment texts on slow videos of the Shanghai landscape released on the YouTube platform,and applied"cognition-emotion-behavior"model framework and cultural stereotype theory to analysis.Through word frequency analysis,sentiment analysis and co-occurrence network analysis,the study found that:users'cognition,build a positive international cognitive image of the city;users'emotions are mainly positive emotions,the emotional objects extend from the landscape to the city and the country;the behavioral intentions include the intention to further understand the urban culture,the intention of urban tourism and life,the gratitude for sharing the real city image and the declaration of cultural identity,etc.The study further explored elements of the videos that might affect the communication effect.The article thus explains the practical implications for the international communication of city image from three aspects:communication means,communication content and narrative perspective.关键词
城市景观慢视频/城市漫游/国际形象传播/文本挖掘/影响因素Key words
city landscape slow video/city wander/city image international promotion/text mining/influencing factors引用本文复制引用
胡盈,许鑫..城市漫游与印象生产:景观慢视频中的城市国际形象传播[J].科学教育与博物馆,2025,11(6):1-12,12.基金项目
本文系国家社科基金重点项目"数智时代公共文化机构内容生产模式与能力测评研究"(项目编号:23ATQ003)资助项目、上海哲学社会科学规划课题《文化消费视角下文博直播对上海文化影响力提升研究》(项目编号:2022ETQ002)资助项目之研究成果. （项目编号:23ATQ003）
