丽水学院学报2025，Vol.47Issue(6)：34-42,9.DOI:10.3969/j.issn.2095-3801.2025.06.005
浙江省旅游业发展影响因素分析
Analysis of Factors Influencing the Development of the Tourism Industry in Zhejiang Province
摘要
Abstract
As a key indicator for measuring the comprehensive development level and vitality of a region,the tourism industry not only optimizes industrial structure and promotes cultural exchange but also drives economic growth,making it an essential force for promoting the sustainable development of local economy.In light of this,this study takes the tourism industry in Zhejiang Province as its research subject,exploring the key factors influencing tourism development and their mechanisms.By employing Eviews 10 software for econometric analysis of relevant data and constructing a scientifically sound econometric model,the study comprehensively considers multidimensional factors such as economy,society,and environment.It finds that two critical factors—regional Gross Domestic Product(GDP)and the number of tourists—exert a significantly positive impact on the revenue of the tourism industry in Zhejiang Province.In other words,stronger regional economic strength and a greater number of tourists lead to higher tourism revenue.Conversely,the environmental factor of industrial pollutant emissions imposes a non-negligible negative effect on the tourism industry,indicating that a sound ecological environment serves as a crucial foundation for the healthy development of the industry.To achieve high-quality and sustainable development of the tourism industry,this study proposes recommendations,including leveraging economic strengths,accommodating the diverse needs of tourists,enhancing the enforcement of environmental policies,and expanding into overseas markets.关键词
浙江省/旅游业/影响因素/多元回归Key words
Zhejiang Province/tourism industry/influencing factors/multiple regression分类
管理科学引用本文复制引用
张晓盟,兰俏梅,梁明欣..浙江省旅游业发展影响因素分析[J].丽水学院学报,2025,47(6):34-42,9.基金项目
丽水学院商学院项目"共同富裕视野下丽水休闲农业区域产业品牌培育研究"(20141507) （20141507）
