丽水学院学报2025，Vol.47Issue(6)：43-52,10.DOI:10.3969/j.issn.2095-3801.2025.06.006
电子商务领域的研究现状、热点与前沿
Research Status,Hotspots,and Frontiers in the Field of E-commerce—Visual Analysis Based on CiteSpace
摘要
Abstract
Since the emergence of e-commerce,it has continuously attracted extensive attention from scholars both domestically and internationally.In order to grasp the hotspots and development trends in the field of e-commerce research,this paper utilizes the core collection of the Web of Science database as a data source.A total of 5 139 articles with e-commerce were retrieved for analysis.The research employs methods such as bibliometrics,content analysis,and visualization to reveal the research status,hotspots,and frontiers in the field of e-commerce.The results indicate that research in the field of e-commerce has entered a relatively mature stage.The theoretical knowledge and hotspots in the e-commerce domain primarily revolve around e-commerce adoption,e-commerce systems,supply chain management,and artificial intelligence.In recent years,scholars have placed significant emphasis on emerging research frontiers such as small and medium-sized enterprises,machine learning,deep learning,logistics,big data,and e-commerce platforms.关键词
电子商务/可视化/热点/前沿Key words
e-commerce/visualization/hotspots/frontiers分类
管理科学引用本文复制引用
黄艳娴..电子商务领域的研究现状、热点与前沿[J].丽水学院学报,2025,47(6):43-52,10.基金项目
丽水市软科学研究计划项目"基于产教融合与数智赋能的电子商务人才培养模式创新研究"(2025RKX08) （2025RKX08）
丽水市哲学社会科学重点课题"丽水市生态经济体系构建研究"(LSZD202206) （LSZD202206）
