农村·农业·农民Issue(12)：29-33,5.
农村消费市场供给侧创新的内在机理与路径优化
The Internal Mechanism and Path Optimization of Supply-side Innovation in Rural Consumption Markets
摘要
Abstract
With the continuous growth of income and consumption capacity,the consumption concepts of rural residents are gradually shifting towards quality-oriented consumption,service-oriented consumption,experiential consumption and other directions.Meanwhile,under the combined influence of the development of new technologies and digitization,the introduction of policies to promote consumption,and the implementation of the rural revitalization strategy,the supply side has been continuously strengthening innovation in products,services,and business models.However,in terms of supply-side innovation,there are still challenges such as a mismatch between supply and demand,shortcomings in infrastructure construction,the need for further optimization of the market environment,and insufficient application of technological innovation.To this end,efforts should be made to enhance product and service innovation,accelerate infrastructure upgrading,strengthen policy coordination and supply,cultivate diverse market entities,and activate and unleash the huge consumption potential in rural areas.关键词
乡村振兴/消费升级/供给侧创新Key words
Rural Revitalization/Rural Consumption Markets/Supply-side Reform分类
管理科学引用本文复制引用
武文超..农村消费市场供给侧创新的内在机理与路径优化[J].农村·农业·农民,2025,(12):29-33,5.基金项目
河南省社会科学院基本科研费项目(25E015) （25E015）
