四川农业大学学报2025，Vol.43Issue(6)：1464-1472,9.DOI:10.16036/j.issn.1000-2650.202506660
数字场域下食品直播电商质量诚信治理
Quality Integrity Governance of Food Live-Streaming E-Commerce in Digital Field:Agent-Based Modelling Simulation Based on Value Distribution and Consumer Rights Protection
摘要
Abstract
[Objective]The rapid expansion of the food live-streaming e-commerce market has highlighted quality integrity crises,The root is the unbalanced economic capital value distribution and insufficient so-cial capital for consumer rights protection in the digital domain.This requires systematic governance opti-mization.[Method]Agent-based modeling is used to construct a"value distribution-consumer rights protection"governance framework for simulation research.[Result]Single value distribution measure has limited effects,while the combination of breach-of-trust penalties and rights protection incentives can promote quality integrity governance.Enhancing compensation intensity has long-term effect for integrity governance,while the social influence of consumer rights protection can work in the short term.Dual-driven governance by economic capital value distribution and social capital for consumer rights protection yields significant effects.[Conclusion]It is necessary to synergize breach-of-trust penalties and rights protection incentive mechanisms,integrate long-and short-term consumer rights protection measures,and realize quality integrity governance in food e-commerce through both economic and social capital.关键词
数字场域/食品直播电商/质量诚信/场域资本/基于主体建模(ABM)Key words
digital field/food live-streaming e-commerce/quality integrity/field capital/agent-based modelling(ABM)分类
管理科学引用本文复制引用
郑小平,赵沐天..数字场域下食品直播电商质量诚信治理[J].四川农业大学学报,2025,43(6):1464-1472,9.基金项目
国家社会科学基金(23BGL212). （23BGL212）
