药食同源杂志2025，Vol.1Issue(7)：26-37,12.
文化传播视域下本土中医药文化传播路径研究
Dissemination pathways of local Chinese medicine culture from a cultural communication perspective:An empirical analysis based on geo-authentic medicinal materials from Guidong,Guiyang,and Xintian
摘要
Abstract
From the perspective of cultural communication and guided by theories such as Lasswell's 5W Model,this paper conducts an empirical investigation into the current state of Chinese medicine cultural communication surrounding the geo-authentic medicinal materials in Guidong,Guiyang,and Xintian.A comprehensive methodology integrating literature review,field interviews,observation,and content analysis has been employed.The study reveals that despite possessing certain resource advantages,all three localities commonly face a communication dilemma characterized by"strong medicinal resources but weak cultural influence and low recognition."To address this issue,the study constructs a"Resource-Cognition-Talent-Dissemination"four-chain synergy communication model.Building on this,an integrated practical pathway is proposed,with core content as the foundation,cognitive reshaping as the premise,talent cultivation as the support,and innovative communication as the driving force.This exploration can expand the theoretical dimensions of Chinese medicine cultural communication and provide an actionable reference for similar regions in developing their dissemination frameworks for Chinese medicine culture.关键词
文化传播/道地药材/中医药/路径探讨/四链协同/传播模式Key words
cultural communication/geo-authentic medicinal materials/Chinese medicine/pathway exploration/four-chain synergy/communication model分类
医药卫生引用本文复制引用
李星洁,李思睿,刘宓蜜..文化传播视域下本土中医药文化传播路径研究[J].药食同源杂志,2025,1(7):26-37,12.基金项目
2024年度湖南省大学生创新训练计划项目(S202410542119). （S202410542119）
