鞋类工艺与设计2025，Vol.5Issue(23)：39-41,3.DOI:10.3969/j.issn.2096-3793.2025-23-013
基于吉林省地域特色的农产品品牌文创设计研究
Research on Cultural and Creative Design of Agricultural Product Brands based on Regional Characteristics of Jilin Province
摘要
Abstract
Driven by the dual forces of rural revitalization and consumption upgrade,the branding of agricultural products has become the core strategy for enhancing market competitiveness.Jilin Province,as an important grain production base and a major ecological resource province in China,boasts unique natural resources such as black soil and the Changbai Mountains,as well as a rich cultural heritage of diverse ethnic groups including the Korean and Manchu.However,its agricultural product brands still face problems such as low popularity,fragmented markets and insufficient cultural added value.This article takes the regional characteristics of Jilin Province as the core,explores how to build an agricultural product brand system through cultural and creative design,and proposes an implementation path centered on"empowering brand value with regional culture,strengthening market recognition through visual design,and enhancing influence through full-chain integration",providing theoretical support and practical direction for the branding of agricultural products in Jilin Province.关键词
吉林省/农产品品牌/文创设计/地域文化/品牌整合Key words
jilin province/agricultural product brand/cultural and creative design/regional culture/rand integration分类
管理科学引用本文复制引用
胡唯..基于吉林省地域特色的农产品品牌文创设计研究[J].鞋类工艺与设计,2025,5(23):39-41,3.基金项目
2025年吉林省青少年发展研究计划课题《乡村振兴视域下艺术设计类人才培养课程项目制实践研究》(项目编号:2025jqy-285) （项目编号:2025jqy-285）
