鞋类工艺与设计2025，Vol.5Issue(23)：42-44,3.DOI:10.3969/j.issn.2096-3793.2025-23-014
基于评价构造法的文化创意产品魅力因子研究
The Attraction Factors Study of Museum Culture Creative Design based on Evaluation Grid Method
摘要
Abstract
The study of the attraction factors of cultural and creative products,that is,attracts consumers'characteristics,is aimed at providing reference for the design and creation of cultural and creative products.Based on the literature of cultural and creative products,the article analyzes the types and characteristics of the existing museum cultural creative products,and explores the value and status quo of museum culture creative design;using aesthetics engineering and evaluation grid method,this article explores the attraction factors of cultural creative products of the museum;using the deep interview method to create an evaluation structure chart.The research finds that the cultural creative design of the museum consists mainly of five factors:culture,function,aesthetics,experience,innovation.These factors are interwoven and complement each other,and together they make up the unique charm of the museum's artwork.Aesthetics engineering and evaluation grid method provide a new,systematic way to evaluate and optimize product attractiveness for creative design research,and help improve consumer purchasing and usage experiences.This can provide a reference basis for the design and creation of cultural creative products.关键词
评价构造法/文创设计/魅力因子/博物馆文创Key words
valuation grid method/cultural creative design/attraction factors/museum culture and creativity分类
管理科学引用本文复制引用
刘敏,董瑞瑞..基于评价构造法的文化创意产品魅力因子研究[J].鞋类工艺与设计,2025,5(23):42-44,3.基金项目
1.2023年江苏省高等学校大学生创新创业训练计划项目《乡村振兴背景下传统民俗文化创意设计研究——以泰州姜堰溱潼会船节为例》(项目编号:202313842005Y) （项目编号:202313842005Y）
2.2024年南京理工大学泰州科技学院科研项目《在地非遗文创设计赋能乡村振兴的策略研究——以溱潼会船节为例》(项目编号:2024rwyb02) （项目编号:2024rwyb02）
