摘要
Abstract
Color is not only a visual language,but also a cultural symbol and emotional medium.The same color may convey completely different,even opposite,messages in Eastern and Western cultural contexts.The atmosphere created by cool colors often gives people a sense of lack of vitality in tropical regions.As for high-saturation colors,they can instantly ignite people's enthusiasm,but may also cause visual fatigue.Based on the frameworks of cross-cultural design theory and color psychology,this paper analyzes the core contradictions of color adaptation in the process of global product localization,and proposes a set of solutions:establishing a library of culturally taboo colors to avoid risks,using algorithms to achieve automatic regional color adjustment,and continuously optimizing the scheme with data while retaining brand colors.Through this solution,AI-driven real-time color adaptation will become a future trend,helping enterprises carry out more effective localized color adaptation in the global market.关键词
全球化产品/本地化策略/界面设计/色彩适配Key words
globalized product/localization strategy/interface design/color adaptation分类
社会科学
