鞋类工艺与设计2025，Vol.5Issue(23)：60-62,3.DOI:10.3969/j.issn.2096-3793.2025-23-020
非遗文创语境下山西黄釉琉璃屋脊兽IP形象设计
IP Image Design of Shanxi Yellow-glazed Roof Ridge Beasts in the Context of Intangible Cultural Heritage Creative Industries
摘要
Abstract
This paper takes the yellow-glazed glazed roof beasts of Shanxi as the research object,conducts an analysis from the perspectives of artistic characteristics and cultural connotations,sorts out their modeling rules,color systems and decorative symbols through methods such as literature research and user questionnaires,and puts forward innovative transformation strategies based on IP design theories.The study finds that the visibility of Shanxi's yellow-glazed glazed roof beasts needs to be improved,and there is a disconnect between their artistic value and contemporary aesthetics.By extracting the classic elements of Shanxi's yellow-glazed glazed roof beasts and integrating modern design concepts,we can create IP images that not only retain traditional charm but also conform to contemporary aesthetic tastes.Such images can not only attract the attention of more young audiences,but also effectively enhance the popularity of Shanxi's yellow-glazed glazed roof beasts,and promote the inheritance and development of intangible cultural heritage.关键词
非遗/屋脊兽/文创/传承/创新Key words
intangible cultural heritage/roof ridge beasts/cultural and creative industries/inheritance/innovation分类
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周素冰,苗润,田静,王文亮..非遗文创语境下山西黄釉琉璃屋脊兽IP形象设计[J].鞋类工艺与设计,2025,5(23):60-62,3.
