鞋类工艺与设计2025，Vol.5Issue(24)：9-11,3.DOI:10.3969/j.issn.2096-3793.2025-24-003
数字经济背景下鞋帽服饰企业发展研究
Research on the Development of Footwear and Apparel Enterprises in the Digital Economy Era
摘要
Abstract
Against the backdrop of the vigorous development of the global digital economy,the footwear,hat,and clothing industry,as a crucial component of the national economy,is encountering unprecedented opportunities and challenges.This article focuses on the digital transformation of enterprises in the footwear,hat,and clothing sector within the context of the digital economy.It examines the opportunities and challenges these enterprises face in areas such as talent cultivation,production processes,supply chain management,and product innovation.Additionally,it analyzes key issues arising during the digital transformation process,including technological upgrades,the digital divide,talent shortages,and organizational change.In response to these challenges,this article proposes strategic countermeasures and recommendations,such as reinforcing digital strategic planning and execution,enhancing technological innovation and application capabilities,strengthening school-enterprise collaboration,optimizing organizational management,intensifying brand building and marketing innovation,and promoting industrial collaboration and ecological cooperation,all aimed at facilitating the sustainable development of footwear,hat,and clothing enterprises in the era of the digital economy.关键词
数字经济/鞋帽服饰企业/技术创新/人才培养Key words
digital economy/footwear and apparel enterprises/technological innovation/talent development分类
管理科学引用本文复制引用
郭慧岩..数字经济背景下鞋帽服饰企业发展研究[J].鞋类工艺与设计,2025,5(24):9-11,3.基金项目
山东软科学研究会2023年度"产教融合研究智库专项"课题《产权视角下新商科产教融合平台治理研究》(项目编号:SDRKX-01-202397) （项目编号:SDRKX-01-202397）
