鞋类工艺与设计2025，Vol.5Issue(24)：21-23,3.DOI:10.3969/j.issn.2096-3793.2025-24-007
多维度衍生视角下天津城市虚拟形象设计
Tianjin City Virtual Image Design from a Multi-Dimensional Derivative Perspective
摘要
Abstract
The article constructs a novel urban IP image for Tianjin from multi-dimensional perspectives,transforming the previously fragmented tourism promotion approach.This helps integrate Tianjin's scattered attractions into a cohesive whole,fostering the development of its cultural tourism sector.The research primarily employs interdisciplinary methodologies and systemic thinking,combining targeted measures with broader strategies to ensure effective policy implementation.Utilizing AIGC technology to advance urban cultural tourism,it creates group-style IP representations.These representations effectively visualize the spirit and culture of Tianjin while offering innovative approaches for enhancing the city's brand communication.关键词
天津文旅/城市品牌/IP形象/多维度衍生Key words
tianjin cultural tourism/city brand/ip image/multi-dimensional derivative development分类
社会科学引用本文复制引用
丰伟丽,周鹏..多维度衍生视角下天津城市虚拟形象设计[J].鞋类工艺与设计,2025,5(24):21-23,3.基金项目
2024年度天津财经大学珠江学院重大项目预先研究课题《文旅融合视阈下天津城市IP形象研究》(项目编号:ZJZD24-07) （项目编号:ZJZD24-07）
