摘要
Abstract
With the development of culture and the increasing demand for spiritual and cultural life among the people,traditional cultures such as paper-cutting,calligraphy,opera,and traditional Chinese painting are increasingly favored by more and more people.Integrating these cultural elements into visual communication design not only enhances the cultural and artistic value of the works but also promotes the innovative application of traditional culture and builds cultural confidence.Based on this,this paper focuses on the application of traditional culture in visual communication design.Firstly,it provides an overview of traditional culture and visual communication design,analyzes the significance of the application of traditional culture in visual communication design,and then explores the specific applications of traditional culture from five aspects:advertising design,brand design,packaging design,web design,and graphic design.关键词
视觉传达设计/传统文化/具体应用Key words
visual communication design/traditional culture/specific application分类
社会科学
