河北农业科学2025，Vol.29Issue(4)：100-105,6.DOI:10.12148/hbnykx.20250035
宁夏新型农业经营主体绿色农业技术采纳意愿分析
Analysis of the Willingness of New Agricultural Business Entities to Adopt Green Agricultural Technologies in Ningxia
摘要
Abstract
Based on actual investigated data from 324 large-scale cold vegetable growers and family farms in Ningxia,the binary Logistic models and mediation models were used to explore the main factors affecting farm-ers'willingness to adopt green agricultural technologies.The results showed that among the core explanatory variables,human capital and social networks had a significant positive impact on farmers'willingness to adopt green agricultural technologies at the 0.01 level.Among the control variables,age significantly negatively affect-ed farmers'willingness to adopt green agricultural technologies at the 0.01 level,while location significantly positively affected farmers'willingness to adopt green agricultural technologies at the 0.1 level.In the influence of human capital and social capital on adoption intention,the mediating effect of policy cognition accounted for a larger proportion than that of policy cognition.The countermeasures and suggestions to enhance farmers'awareness,develop effective promotion plans tailored to local conditions,deeply explore farmers'policy aware-ness,and stimulate farmers'enthusiasm for adopting new agricultural technologies were proposed.关键词
宁夏/新型农业经营主体/绿色农业技术/人力资本/社会网络/中介效应Key words
Ningxia/New types of agricultural business entities/Green agricultural technologies/Human capi-tal/Social network/Mediation effect分类
管理科学引用本文复制引用
GUAN Jia-jie,MA Yan-yan..宁夏新型农业经营主体绿色农业技术采纳意愿分析[J].河北农业科学,2025,29(4):100-105,6.基金项目
宁夏回族自治区社科规划项目"宁夏新型农业经营主体绿色生产行为响应与路径优化研究"(22NXBYJ07) （22NXBYJ07）
