宿州学院学报2025，Vol.40Issue(11)：39-44,6.DOI:10.3969/j.issn.1673-2006.2025.11.008
体验视域下旅游演艺产品多维度协同优化机制研究
Research on Multi-dimensional Collaborative Optimization Mechanism of Tourism Performing Arts Products from the Perspective of Experience
摘要
Abstract
To further promote the optimization and upgrading of tourism performing arts products,this study selects 4 representative tourism performing arts products under Beijing Kaixin Mahua Entertainment&Media Co.,Ltd.and its branches as the research objects.It adopts the grounded theory to analyze tourists'perception and evaluation,and combines the Importance-Performance Analysis(IPA)method to compare the optimization intervals of tourism per-forming arts products.The research concludes that the core categories of the multi-dimensional collaborative optimi-zation model for tourism performing arts products include experience evaluation,spatial innovation,performance quality,and tourist identification.Among them,factors such as brand reputation in tourist identification and on-site atmosphere in experience evaluation are the advantageous factors affecting tourism performing arts products,while factors like local characteristics and technical application in performance quality are the ones that need key improve-ment.The study puts forward suggestions and countermeasures from both existing advantages and disadvantages,ai-ming to promote the high-quality development of tourism performing arts products.关键词
扎根理论/旅游演艺/IPA/产品优化Key words
grounded theory/tourism performing arts/IPA/product optimization分类
管理科学引用本文复制引用
PAN Wenmin,SHAN Fubin..体验视域下旅游演艺产品多维度协同优化机制研究[J].宿州学院学报,2025,40(11):39-44,6.基金项目
辽宁省教育厅基本科研项目(JYTMS20231636). （JYTMS20231636）
