农业展望2025，Vol.21Issue(7)：72-77,6.
农业科研机构利用短视频平台推动科技传播的思考
Reflections on the Use of Short Video Platform to Promote the Science and Technology Dissemination in Agricultural Research Institutions
摘要
Abstract
In the era of prosperous development of new media,a large number of diversified and professional scientific knowledge has been disassembled and packaged,and through the organic combination with short videos,under the support of platform recommendation and traffic,it has become an important way and medium for the dissemination of agricultural science and technology,and plays an important role for the popularization and education of agricultural science.This paper started from the creation status quo,dissemination status quo and operation status quo of agricultural research institutions in the short video platform,analyzed the predicament of agricultural research institutions in the short video platform dissemination,and centered on giving full play to the characteristics and advantages of new media in the dissemination of effectiveness,audience diversion,coverage influence,adhering to the times,promoting the integration of agricultural science and technology dissemination with new media platforms,and creating its own brand of agricultural science and technology dissemination,with the idea of innovative dissemination content and dissemination methods.Some countermeasure and suggestions were put forward from leveraging resource advantages and actively assuming responsibilities;emphasizing data management to serve users;and establishing a marketing matrix with solid platform deployment.These suggestions aim to help short video platforms become another new platform for disseminating high-value scientific knowledge from agricultural research institutions in the future.关键词
农业科研机构/短视频平台/科技传播/农业科普Key words
agricultural research institutions/short video platforms/science and technology dissemination/agricultural science popularization引用本文复制引用
Li Yi,Cui Yan,Kang Yuli,Sun Jing..农业科研机构利用短视频平台推动科技传播的思考[J].农业展望,2025,21(7):72-77,6.基金项目
中国农业科学院生物技术研究所2025年基本科研业务费(编号:110239160011137) （编号:110239160011137）
