智慧农业导刊2025，Vol.5Issue(24)：11-14,18,5.DOI:10.20028/j.zhnydk.2025.24.003
乡村振兴背景下贵州"村超"短视频传播策略研究
摘要
Abstract
By analyzing the creative themes,narrative methods,and related topics of a series of short videos with the theme of"Village Super League"in Guizhou,it is found that the rise of"Village Super League"short videos has gone through four stages:primary-level micro narrative,media diversified narrative,viral growth,and long term development.It effectively conveys the unique charm and value of rural culture to a wider audience,opens up an innovative path for spreading rural culture and promoting rural development,and has achieved good results in economic development,cultural dissemination,value orientation,and other aspects.It has profound reference significance for the dissemination of local culture.However,there are problems such as content homogenization and lack of systematic communication strategies in this process.Therefore,in the subsequent optimization and development,it is necessary to further explore local resources,deeply cultivate content and highlight content differences,and improve communication strategies.With the spirit of sports and Guizhou's characteristic culture as a link,we will continue to promote rural revitalization in a long-term manner.关键词
乡村振兴/村超/短视频传播/传播策略/乡村文化Key words
rural revitalization/Village Super League/short video dissemination/communication strategy/rural culture分类
管理科学引用本文复制引用
..乡村振兴背景下贵州"村超"短视频传播策略研究[J].智慧农业导刊,2025,5(24):11-14,18,5.基金项目
辽宁省教育厅2021年度科学研究经费项目(LJKR0005) （LJKR0005）
