中国畜禽种业2025，Vol.21Issue(12)：91-102,12.
不同经营模式下平凉红牛养殖的经济效益分析
Economic benefit analysis of the breeding Pingliang red cattle under different management modes
摘要
Abstract
To enhance profit margins and market competitiveness and promote the high-quality development of the Pingliang Red Cattle industry,this study systematically analyzed the development status of Pingliang red cattle and the cost-benefit characteristics under different models,based on field survey data from 30 Pingliang red cattle breeding farms(households)in Pingliang City,combined with government statistical data and industrial interview materials,and by adopting the cost-benefit analysis method and comparative analysis method.The results showed that in terms of production models,the self-breeding+fattening model had the strongest profitability,the pure self-breeding model was in a state of slight profitability,and the pure fattening model was in a break-even state;among sales channels,the"other channels"(such as live cattle trading markets and beef brand counters)had the optimal economic benefits,but they were limited by small market demand and high quality requirements.The study found that the Pingliang red cattle industry faces problems such as excessively high feed costs,single sales channels,and insufficient brand promotion,and accordingly put forward targeted suggestions and measures,including optimizing fattening and breeding models to reduce costs and increase efficiency,expanding diversified sales channels,strengthening the brand-driven effect,and adhering to technological innovation.关键词
平凉红牛/成本收益/生产模式/销售渠道Key words
Pingliang red cattle/Cost-benefit/Production mode/Sales channel分类
管理科学引用本文复制引用
Cheng Yi,Yu Zetian,Dong Xiaoxia,Chen Zijie,Peng Hua,Li Liwang,Hu Linqi,Hu Junwei,Wang Jin..不同经营模式下平凉红牛养殖的经济效益分析[J].中国畜禽种业,2025,21(12):91-102,12.基金项目
中央级公益性科研院所基本科研业务费专项(JBYW-AII-2024-37,JBYW-AII-2023-39) （JBYW-AII-2024-37,JBYW-AII-2023-39）
不同经营模式下平凉红牛数据分析(PLHNYJY2025001). （PLHNYJY2025001）
