城市建筑2026，Vol.23Issue(1)：26-32,7.DOI:10.19892/j.cnki.csjz.2026.01.05
基于网络文本的历史文化街区旅游意象感知研究
Study on the Perception of Tourism Image of the Historical and Cultural Neighborhoods Based on Network Texts:A Case of Laomendong in Nanjing
摘要
Abstract
In recent years,the focus on the conceptual category of tourism destination image has gradually shifted from single material spatial information to a two-way coupling between the destination's self-consciousness and the antecedent factors of the individual tourist's psychology.In this paper,Nanjing Laomendong is selected as a case for study,and based on the textual information of online travelogues,the qualitative method of procedural rooting theory is adopted to explore the tourism destination image of Laomendong from the perspective of tourists'perceptions,and thus constructing the image,relationship model of the dimensions and story line of Laomendong as perceived by the tourists.The results of the study show that tourists'reconstruction of tourism destination image goes through three stages:pre-trip and trip imagery,selective practical cognition and participation,and macro-overall tourism sentiment.Accordingly,the author focuses on the creation of a sense of place in historical and cultural districts,and puts forward suggestions for the optimization and enhancement of the tourism space in Laomendong.关键词
旅游目的地意象/历史文化街区/网络文本分析Key words
tourism destination image/historical and cultural neighborhoods/online text analysis分类
建筑与水利引用本文复制引用
李倚霞,徐建刚..基于网络文本的历史文化街区旅游意象感知研究[J].城市建筑,2026,23(1):26-32,7.基金项目
国家自然科学基金资助项目(52178043) （52178043）
