荆楚理工学院学报2025，Vol.40Issue(6)：62-69,8.
四川"三大球"职业体育赛事的现实审视与发展路径
Research on the Reality Review and Development Path for Professional Sports Events of"Three Big-ball Sports"in Sichuan
摘要
Abstract
To constantly promote the reform of professional sports,cultivate more professional leagues with local characteristics,promote the development of professional sports with Sichuan characteristics,and help the revitalization of the"three big-ball sports"-football,basketball,and volleyball,the research combs the development history of professional leagues for the"three big-ball sports"in Sichuan Province since 1994,compares the operational models of professional sports leagues in North America and Europe,analyzes the challenges and opportunities faced by these professional sports events in Sichuan Province during their devel-opment,and proposes the following paths based on the operational experience of excellent professional leagues at home and abroad:(1)Consolidate the audience market foundation of the league and strengthen the development of digital products;(2)Pay attention to the brand effect of the league and actively promote the construction of league culture;(3)Improve the competition system for"three big-ball sports"and expand the number of teams in professional leagues;(4)Promote the rationalization of athlete circula-tion and enhance the core competitiveness of the clubs.关键词
三大球/职业体育/职业体育联赛Key words
three big-ball sports/professional sports/professional sports league分类
社会科学引用本文复制引用
唐勇,戴朝,何欣,耿锁奎,史文逸..四川"三大球"职业体育赛事的现实审视与发展路径[J].荆楚理工学院学报,2025,40(6):62-69,8.基金项目
教育部产学合作协同育人资助项目(202102218042) （202102218042）
四川省哲学社会科学重点研究基地天府国际体育赛事研究中心一般项目(YJY2022B03 （）
YJY2022B05) （）
成都市哲学社会科学重点研究基地成都历史与成都文献研究中心一般项目(CLWX21010) （CLWX21010）
