荆楚理工学院学报2025，Vol.40Issue(6)：79-95,17.
人工智能与企业数实融合
Artificial Intelligence and the Digital-real Economy Integration in Enterprises:a Chain Mediation Effect Based on Data Assetization and Digital Innovation Capabilities
摘要
Abstract
Driven by the booming development of the digital economy,enterprises urgently need to reconstruct their resource allocation models through artificial intelligence technology,accelerate the transformation of data elements into assets,and strength-en the construction of digital innovation ecosystems,in order to systematically enhance the depth and efficiency of the integration of digital technology with the real economy.Based on this,this article takes the data of A-share listed companies from 2016 to 2023 as samples,and uses bidirectional fixed model,robustness model,chain mediation effect model,etc.to conduct empirical analysis and test the impact of artificial intelligence on the digital-real economy integration in enterprises.The research results indicate that arti-ficial intelligence can significantly help enterprises to enhance their ability to integrate digital technology with the real economy,and confirm the chain mediation effect of data assetization and digital innovation capability.Further heterogeneity tests show that the artificial intelligence level of enterprises with high regional digital infrastructure,those in competitive industries,and those in the central and western regions is more conducive to improving the digital-real economy integration.The above research results provide a theoretical basis and practical guidance for strengthening the application of artificial intelligence in enterprises,improving the digital-real economy integration,promoting the data assetization,and developing digital innovation capabilities.关键词
人工智能/数实融合/数据资产/数字创新/链式中介效应Key words
artificial intelligence/digital-real economy integration/data assets/digital Innovation/chain mediation effect分类
管理科学引用本文复制引用
杨洁,宋婧..人工智能与企业数实融合[J].荆楚理工学院学报,2025,40(6):79-95,17.基金项目
湖南省自然科学基金项目(2024JJ5129) （2024JJ5129）
湖南省社会科学成果评审委员会课题(XSP24YBZ088) （XSP24YBZ088）
湖南工业大学研究生科研创新基金项目(LXBZZ2403) （LXBZZ2403）
